Asus has launched a new campaign in the Cinema City multiplexes and Palace Cinemas multiplexes.

The new campaign of Asus is part of a Big summer promo, which takes place in the Cinema City multiplexes and Palace Cinemas. Thanks to this campaign you can win a stylish netbook ASUS-LAMBORGHINI CARS VX6, which can be seen live in movie theaters Cineam City Flora Zlicin and also at Palace Cinemas and theaters Letňany Olympia.Na movie screens while running spot on the ASUS N53.

Cinema City multiplex, involving since this year the network of Palace Cinemas, triggers big summer promotion.
In August, viewers are waiting for stylish netbook, wheels, or ticket. To do this, the price for everyone.

"Went out a great price" is the slogan of a summer promotion multiplex audience Cinema City and Palace Cinemas, which runs from 1 31 August. Events for the cinema audience is at two levels, one of the prices just get viewers to each ticket in the form of scratch card that always wins, and also may participate in the competition for big prizes such as a netbook or bicycle ticket. Those are almost a hundred ready. "In other words, everyone wins, who comes to us in August to the movies, plus we offer the opportunity to hatch more"
Each viewer of any of the cinemas and Cinema City, Palace Cinemas gets a scratch card ticket that gives it one of the small gifts as a beverage, popcorn, free tickets and the like. At the same time be able to participate in an SMS competition for stylish netbook ASUS, Automobili Lamborghini VX6, bicycles author Startos tickets or Czech Airlines. Grand Prize will not draw lots, I get the film fans who are going out in the cinema. Lots will contain a unique code for the SMS competition, viewers who send most codes, win. Those who come to the cinema most often wins the main prize, which are graded with the number of visits.
Prepared pieces are 15-netbook ASUS Eee PC Automobili Lamborghini VX6, 26 pieces of round Author Stratos, 60 pieces of Czech Airlines' tickets and accessories for the ASUS-CARS.

In September, new advertising campaign promoting popular Motorola Milestone smartphone started in Cinema City and Helios cinemas. Except emission of 30 seconds spots in special block, unique off screen campaign was conducted. Motorola decided to use in its campaign interactive floors with creative visuals.

Additionally, cinema goers could have watched spots emitted on plasma screens located in cinema halls. The aim of this campaigns was to use a full potential of the cinema as an advertising medium, that is way the campaign was focused mainly on on-screen and off-screen communication. New Age Media was responsible for coordinating the project in the cinemas. The Media Insight planned and bought the medias for Motorola.