2nd of June 2011. NewYorker fashion brand launched its international campaign in Cinema City cinemas. New Age Media, the advertising sales house in multiplexes is responsible for coordinating this campaign in Poland, Czech Republic, Romania and Hungary. NHB Hamburg is the author of 30” advertising spot. MediaCom is responsible for planning and buying the campaign in medias for NewYorker brand.

Advertising spot with the motto „Dress for the moment” with a quite provocative message (women in their craftiness are able to go very far to get brand new outfit from NewYorker’s  collection) is being screened in 100 cinemas in over 830 cinema rooms, included in New Age Media International offer on four markets. “This cinema campaign is one of the first examples of advertising activities coordinated by our company with such wide, international reach. In the future, we expect this kind of projects also from other advertisers with global brands” – said Małgorzata Mikina, International Supervisor in New Age Media.

Cinemas in NAM International offer are visited by around 35 million of movie goers yearly, and the offer includes nearly 1000 cinema rooms in six European markets. Headquarter in Warsaw coordinates sales of advertising campaigns in the cinemas in Poland, Czech Republic, Slovakia, Romania, Bulgaria and Hungary. In Poland New Age Media offers advertising time and space in 61 Cinema City, Helios and Orange IMAX cinemas located in 36 major and medium-sized cities. All Cinema City cinemas are located in the big, modern shopping centers.

In September, new advertising campaign promoting popular Motorola Milestone smartphone started in Cinema City and Helios cinemas. Except emission of 30 seconds spots in special block, unique off screen campaign was conducted. Motorola decided to use in its campaign interactive floors with creative visuals.

Additionally, cinema goers could have watched spots emitted on plasma screens located in cinema halls. The aim of this campaigns was to use a full potential of the cinema as an advertising medium, that is way the campaign was focused mainly on on-screen and off-screen communication. New Age Media was responsible for coordinating the project in the cinemas. The Media Insight planned and bought the medias for Motorola.

Due to opening of a new Cinema City cinema in Atrium Center Shopping Mall in Arad, New Age Media offer in Romania gained additional 8 screens and has now 82 cinema rooms in its offer. Market share has increased to 56%.

Currently New Age Media International in four countries (Poland, Czech Republic, Romania and Hungary) offers 722 screens in cinemas that belong to Cinema City, IMAX and other chains.

In Poland, New Age Media is a leader on cinema advertising market. NAM offers advertising space on 479 screens in Cinema City, Orange IMAX, Helios and IF Max-Film in 67 cinemas located in 38 cities in Poland.